Marketing and Communications Specialist

Role Overview

• Research, write and produce a wide range of marketing content, including case studies, white papers, blog posts, email campaigns, newsletters and digital marketing assets, in alignment with AP Style and corporate brand guidelines.
• Support the development and maintenance of an editorial content calendar, ensuring consistent and timely publication across channels.
• Collaborate with internal subject matter experts to develop accurate, compelling and audience-appropriate content.
• Ensure all content is reviewed and approved through the appropriate workflow and adheres to brand voice guidelines.
• Coordinate the successful communication of organizational initiatives and projects to stakeholders.
• Manage day-to-day social media activity across platforms (primarily LinkedIn), including content creation, scheduling and community engagement.
• Support the development of social media strategies and campaigns in alignment with marketing objectives.
• Monitor social media performance, compile reports and share insights and recommendations with the manager.
• Execute website content updates via WordPress, coordinating with internal stakeholders to keep content current and accurate.
• Apply SEO best practices to new and existing website content.
• Flag and escalate website issues or opportunities to the manager as needed.
• Support conference and event logistics, including preparation of presentation materials, booth assets and pre
• and post-event communications.
• Support organization's presence at industry events, including displays, collateral development and overall event coordination.
• Research industry trends and assist in drafting thought leadership content, including articles and speaking proposals.
• Coordinate with internal stakeholders to gather technical insights and translate them into accessible marketing content.
• Build, test and deploy email marketing campaigns using HubSpot.
• Support the setup and maintenance of marketing automation workflows and nurture programs.
• Track and analyze campaign performance metrics; provide regular reporting to support data-driven decision-making.
• Plan, edit and write content for internal communications channels, including SharePoint, staff emails, internal presentation decks and newsletters.
• Provide support for internal events, including client meetings, by coordinating cross-functional teams.

Requirements

• Bachelor's degree in marketing, communications, public relations, journalism or a related field.
• 2 to 4 years of marketing and communications experience, preferably in life sciences, healthcare, pharmaceutical or a related B2B environment.
• Exceptional written and verbal communication skills, with demonstrated mastery of AP Style.
• Strong capabilities in Microsoft PowerPoint, Excel and Word.
• Strong organizational and project management skills with the ability to manage multiple deadlines simultaneously.
• Collaborative mindset with strong interpersonal skills and the ability to work effectively across teams.
• Deadline-driven and able to balance competing priorities while working independently or in a team environment.
• Experience in specialty pharmacy, patient access, hub services or life sciences marketing (preferred).
• Public relations, marketing or advertising agency experience (preferred).
• Experience supporting conference or trade show participation (preferred).
• Familiarity with SEO fundamentals and digital analytics tools (e.g., Google Analytics) (preferred).
• Hands-on experience with HubSpot or a comparable marketing automation platform (preferred).
• Familiarity with LinkedIn Campaign Manager and social media scheduling tools (preferred).
• Proficiency in Adobe Creative Suite, Canva or similar design tools for digital asset creation (preferred).

Tech Stack

• WordPress

Benefits

• Competitive pay structure,
• Matching 401(k) with immediate vesting,
• Medical, dental, vision, life, & short-term disability insurance,
• Paid time off and eight (8) paid holidays throughout the calendar year,
• Through proven success, motivation, and team work, potential for growth and promotions within the organization.