Director of Product Marketing

Role Overview

• Lead, coach, and develop a team of senior product marketers, setting a high bar for messaging quality, launch execution, and pipeline contribution.
• Own the company-wide product positioning and messaging architecture across all products, ensuring consistency from sales decks to analyst briefings.
• Define and execute go-to-market strategies for new and existing products in close collaboration with Product, Engineering, Sales, and Growth Marketing.
• Own the analyst relations (AR) program end-to-end: manage relationships with Gartner, Forrester, and IDC; lead the briefing and inquiry cadence; drive the company's response strategy to published research and competitive positioning in analyst reports.
• Own and drive new product introduction and new product launches cross-functionally.
• Serve as Pindrop's external authority on AI-driven voice security, representing the company at industry conferences, in analyst briefings, and in media engagements.
• Partner with the CMO to build Pindrop's category narrative for voice security and AI-driven fraud prevention.
• Drive competitive and market intelligence programs across all segments, including win/loss analysis, persona development, and competitive battle card ownership.
• Translate complex technical capabilities: Phoneprint, deepfake detection, carrier data signals, GenAI-powered fraud analysis — into evidence-led value-based storytelling that resonates with CISOs, fraud executives, and contact center leaders.
• Manage PMM program budgets and OKR accountability across all product lines, with direct ownership of pipeline influence and revenue metrics for the segment.
• Manage all internal and external product claims, customer reference programs, and documentation standards.
• Operate within Pindrop's agile pod model: serve as strategic advisor to each growth pod (Core, PFM, Healthcare) while holding the team accountable to sprint outputs and OKRs.

Requirements

• 10+ years of B2B SaaS product marketing experience, with at least 3 years managing and developing a PMM team.
• Proven ownership of an analyst relations program with Gartner, Forrester, or IDC — including briefings, inquiry management, and positioning in published reports (Magic Quadrant, Wave, or equivalent).
• Direct GTM experience with AI, security, authentication, voice biometrics, or contact center solutions with evidence of pipeline and revenue impact.
• Track record of building positioning and messaging architectures that align sales, marketing, and product around a unified market narrative.
• Strong executive communication skills — written, verbal, and visual. Comfortable presenting to C-suite buyers, board members, and industry analysts.
• Experience operating in an agile, pod-based, or sprint-driven marketing team.
• Direct experience marketing deepfake detection, voice biometrics, or fraud prevention solutions is a nice-to-have.
• Background in FSI, healthcare, or other regulated vertical markets is a nice-to-have.
• Familiarity with ABM platforms (DemandBase), CRM (Salesforce), and marketing automation (Marketo) is a nice-to-have.
• MBA or technical master's degree is a nice-to-have.