Senior Director – Marketing

Role Overview

• Develops and communicates sales and marketing plans
• Conducts market research as necessary to gather design input, market trends, competitive activity, customer perspectives, etc.
• Establish and maintain sales team onboarding process and ongoing sales training curriculum
• Develops and manages product line marketing budgets within overall operating budgets
• Gathers, analyzes and prepares information about the market(s), growth rates, pricing, competitions, reimbursement, emerging technologies, etc.
• Responsible for the development, training and distribution of all marketing materials, sales aids, advertisements, reimbursement guides, etc. to support the ElectroCore product lines
• Facilitates the collection of information and documents the customer requirements for all new product development projects and provides analysis to prioritize development projects for R&D and Regulatory/Clinical
• Prepares and executes detailed new product launch plans, which include positioning, clinical data, selling tactics, forecasting, pricing, reimbursement, promotional programs, press releases, sales training, physician training, etc.
• Interprets and translates scientific clinical data into commercial implications
• Represents marketing group on cross-functional teams interfacing with product development, production and manufacturing to develop new products or enhance existing products based on the ElectroCore technology
• Lead team of direct reports (e.g., product managers, associate product managers)

Requirements

• Minimum 8-10 years medical device marketing experience
• Individually led multiple successful new product launches
• Excellent presentation, organizational and interpersonal skills required
• Extensive knowledge of medical device industry and company products
• Ability to prepare and deliver presentations to the management team and board of directors
• Good clinical acumen and ability conduct tabletop demonstrations and articulate technical attributes
• Experienced negotiator and ability to prepare, edit and execute necessary contracts and documents