Creation, launch, and optimization of advertising campaigns on Meta Ads, primarily for iGaming (Casino/Betting).
Configuration of tracking systems such as Keitaro.
Implementation and management of pixels from traffic sources.
Data processing and analysis using Google Sheets, incorporating complex formulas and additional tools.
Optimization of advertising content and creatives to ensure maximum campaign effectiveness.
Analysis of campaign performance metrics (ROI, CPA, CTR, CR, CPM) and reporting on results.
A/B testing of creatives, audiences, funnels, and ad angles to maximize profitability.
Collaboration with the creative team on developing effective ad creatives and landing pages.
Knowledge of app install campaigns for iGaming traffic on Meta.
Basic configuration and management of hosting platforms and domains.

2–3 years of experience as a Media Buyer in the iGaming vertical (Casino/Betting).
Solid hands-on experience managing campaigns on Meta Ads.
Familiarity with tracking systems such as Keitaro, Redtrack, or Voluum.
Proficiency with Google Sheets, including complex formulas and integrations.
Understanding of key performance metrics and ability to optimize based on data.
Flexibility and willingness to learn new tools and platforms.
Knowledge of specific verticals in affiliate marketing.
Basic experience with software integration platforms like Zapier and API solutions.
Good command of English, both written and spoken.
Knowledge of Russian and/or Ukrainian is a plus.
Active VAT number (P.Iva).

Join an innovative team during an exciting phase of growth;
Opportunity for rapid growth within your role and beyond, through a career progression & internal rotation program;
Independence and full autonomy to shape your work as you prefer and suggest changes that truly make an impact.

Media Buyer – iGaming Specialist

Key skills