Key skills
CAI
About this role
Role Overview
- Create and deliver insight-driven strategies that shape the future of clients' brands.
- Consistently meet growth targets and identify opportunities for upselling and expansion.
- Activate data by crafting compelling narratives, building actionable roadmaps, and guiding C-level executives through pivotal decisions.
- Proactively develop business and grow key accounts, acting as the definitive voice that moves beyond reporting data.
- Drive commercial outcomes against defined revenue targets by identifying and converting opportunities to grow client revenue at target margins.
- Guide clients through ambiguity and reset expectations when research contradicts hypotheses.
- Design and facilitate AI-assisted client workshops to unlock new value and create tangible commercial momentum.
Requirements
- Approximately 10 years of professional experience in relevant roles.
- Strong foundation in understanding human behavior and applying structured thinking to complex problems.
- Degree in a relevant field (such as Social Sciences, Psychology, or Business) or equivalent practical experience.
- Advanced study or a Master's degree is a plus.
- Ability to translate data into forward-looking business strategies.
- Skill to question assumptions and define the client's core business challenge.
- Demonstrated ability to apply deep knowledge across core marketing to transform research insights into actionable commercial strategies.
- Proficiency in integrating complex, multi-source data to find the 'so what' and 'what's next.'
- Talent for crafting compelling, boardroom-ready narratives that inspire action.
- Proven ability to build deep, strategic relationships with senior clients.
- Experience in inspiring, coaching, and developing a team of professionals.
- Proven ability to build deep, strategic relationships with senior clients.
- Mastery in designing research that tests hypotheses and delivers business insights. Specific emphasis on qualitative excellence and the creative application of findings.
- Deep knowledge of what drives human behavior to uncover richer insights.
Benefits
- You will work alongside great people to define the future of the industry, not just adapt to it.
- You will master the intersection of deep human empathy and cutting-edge technology.
- You will have the autonomy and accountability to identify opportunities, grow client revenue, and see your recommendations directly accelerate client growth.