Content Marketing Manager

Role Overview

• Write the highest-impact assets at Userpilot: pillar articles, industry reports, benchmark studies, ebooks, courses, playbooks, and thought leadership essays.
• Develop a clear editorial voice and POV that makes Userpilot recognizable across formats and channels.
• Turn product and customer insights into original research and proprietary data.
• Work alongside the SEO team to turn keyword and topic briefs into high-ranking content.
• Produce written assets that fuel paid distribution: landing pages, ad copy variants, and persona-specific narratives.
• Repackage long-form work into LinkedIn posts, newsletters, and short videos in collaboration with designers.

Requirements

• 3 to 5 years of B2B SaaS content marketing experience, ideally targeting mid-market or enterprise buyers.
• Exceptional original writing ability.
• A track record of writing content that ranks.
• Working knowledge of GEO (Generative Engine Optimization).
• Strong editorial judgment.
• Comfort with original research: surveys, benchmarks, data partnerships, and interviews.
• Collaborative mindset across design, video, growth, and product marketing.

Benefits

• Competitive salary and growth-based bonus opportunities
• Top-notch, well-resourced team, including Marketing Operations (MOps) and Revenue Operations (RevOps)
• Opportunities to attend international conferences and team off-sites
• Generous education budget for professional development and certifications