Head of Growth – Marketing

Role Overview

• You are responsible for the marketing strategy for both brands and will continue to build out our marketing engine
• Develop and implement the growth strategy across both brands together with David
• Scale paid channels, content, creator partnerships, CRM and conversion
• Manage and further develop existing performance structures
• Scale marketplaces and retail (e.g. Amazon, pharmacies and drugstores) as new channels
• Identify and test new growth levers
• Expand cross-selling, funnel optimization and retention
• Build and manage external partners and internal resources
• Long-term: internationalization, new channels and team building

Requirements

• Several years of experience in DTC, e-commerce or growth marketing
• Proven track record of scaling a brand or digital business
• Strong in both strategy and execution
• Comfortable working with KPIs such as CAC, LTV, ROAS and conversion
• Entrepreneurial mindset, ownership and hands-on mentality
• Very good German and good English

Benefits

• High level of responsibility from day one
• Direct collaboration with the founders
• Profitable company (no high-burn startup model)
• Two strong brands with significant growth potential
• Equity participation and a genuine path to executive leadership
• Remote-first with regular on-site meetings by mutual agreement
• Meaningful product with real impact for families