Own the end-to-end design of Target’s loyalty program structure, including accumulated value systems, tier frameworks, benefit constructs, and overall value proposition
Ensure the program is simple, intuitive, and compelling for guests while differentiated in the competitive landscape
Lead the development and management of the loyalty economic model, including cost of benefits, accumulated value liability, redemption dynamics, and breakage
Define and monitor key performance indicators (e.g., incremental revenue, ROI, customer lifetime value, engagement, and retention)
Partner with Finance to ensure the program delivers sustainable financial performance and aligns with enterprise goals
Design a portfolio of benefits that balances high perceived value with cost efficiency, including monetary, experiential, and recognition-based rewards
Champion a guest-first mindset in all program design decisions
Translate complex economic concepts into clear, actionable strategies for senior leadership

10-12+ years of experience in loyalty, pricing, promotions, strategy, consulting, or related fields
Proven experience designing or optimizing loyalty programs, rewards systems, or customer value propositions
Strong financial acumen with experience building business cases, economic models, and ROI frameworks
Deep understanding of customer behavior, incentives, and engagement drivers
Experience leading cross-functional initiatives in a matrixed organization
Excellent communication skills with the ability to influence senior stakeholders
Preferred Experience in retail, e-commerce, or consumer-facing industries
Familiarity with loyalty platforms, CRM systems, and personalization strategies
Background in analytics, economics, or behavioral science

comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more
401(k)
employee discount
short term disability
long term disability
paid sick leave
paid national holidays
paid vacation

Director, Loyalty Design – Economics

Key skills