Represent Sales within Marketing, Events, and Industry Expert planning sessions, translating field insights into actionable inputs for cross-functional partners.
Partner with Industry Experts to convert technical thought leadership into seller-ready positioning, talk tracks, battle cards, and objection-handling resources.
Advocate for seller needs by constructively challenging cross-functional outputs that lack field applicability or strategic alignment.
Coordinate and facilitate Know Before You Go (KBYG) sessions for SDRs and sellers ahead of trade shows, conferences, and active marketing launches.
Create, manage, and monitor outbound sales cadences and account-based engagement sequences in partnership with Digital Sales and Marketing.
Manage the organization, taxonomy, and ongoing optimization of the GTM content repository, tracking asset usage and engagement metrics to refresh or retire content.
Manage and continuously improve the GTM Readiness AI Agent by updating its knowledge base, monitoring output quality, and optimizing content.
Deliver impactful rollout training and facilitate monthly cross-functional enablement sessions tied to sales priorities and new cadence tactics.
Track adoption, pipeline activity, and conversion metrics from outbound cadences, delivering monthly reporting and actionable insights to the Senior Director.
Foster a collaborative and solution-oriented workplace culture by upholding professionalism and engaging in constructive, respectful conversations.

Bachelor’s degree in Business, Marketing, Communication, or a related field of study
5+ years of total professional experience, with 3–5 years specifically in sales, sales enablement, sales operations, or field-facing GTM roles within a B2B environment
Proven ability to influence cross-functional stakeholders without direct authority and align senior partners across multiple departments
Strong project management and prioritization skills, with a track record of coordinating complex content initiatives and rollout activities across concurrent workstreams
Exceptional written, verbal, and facilitation skills, including direct experience delivering live enablement sessions and rollout training
Deep understanding of B2B sales methodologies, outbound sales processes, and go-to-market best practices
Data-driven mindset with the ability to interpret adoption, conversion, and pipeline metrics to drive continuous operational improvement
Experience managing AI-enabled tools, automated knowledge systems, or platform content as business needs evolve
Willingness to travel less than 20% of the time domestically
Experience within the insurance industry is preferred but not required

Senior Specialist, GTM Readiness

Key skills