Plan, execute, and optimize paid campaigns across Facebook, Instagram, Google, YouTube, TikTok and other digital platforms.
Develop data-backed ad strategies aligned with marketing goals and target KPIs.
Manage ad budgets, monitor campaign performance, and make real-time adjustments for maximum results.
Collaborate with the creative team to produce eye-catching visuals and engaging video ads using tools like Canva or Adobe Suite in collaboration with other creative teams on staff.
Conduct A/B testing on ad creatives, targeting, and copy variations.
Track, analyze, and report on campaign metrics using GA4, Google Ads, and Meta Ads Manager.
Stay updated with the latest trends, tools, and best practices in paid media and digital marketing.
Coordinate all campaign management with Account Managers (who are also 3+ year ad buyers).

3+ years of proven experience in Facebook and Google Ads campaign management (Meta, YouTube, Search, Display, Performance Max, etc.), TikTok, LinkedIn and other platforms are a big plus.
Strong understanding of omnichannel marketing and cross-platform ad strategies.
Proficiency with GA4, Google Tag Manager (GTM), Data Analytics, and other performance tracking tools.
Experience creating and editing ad creatives (video, graphics, copywriting).
Analytical mindset with strong attention to detail and data interpretation.
Excellent communication and collaboration skills.
Agency experience is a plus.

Remote Work: Work from anywhere—our team is global, and we value work-life balance.
Growth Opportunities: As a key player you’ll have the chance to shape your role and grow with us.
Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market. As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.

Paid Media Buyer

Key skills