Digital Marketing Manager, B2B Growth and Automation

Role Overview

Logical Media Group strives to create exceptional digital experiences for people to connect, transact, and explore. At the core of that lies with our partnership with our clients and ensuring their needs and goals are at the forefront of all our efforts. The focus of the B2B Growth Marketing Manager will be to serve as an integral role in identifying and creating high value and high impact strategies for our clients across delivery and account management teams; this will involve supporting CRM standards and program strategies through omni-channel collaboration, monitoring the success of those initiatives, and continually enhancing and optimizing that service value for our clients. This role will primarily focus on the ideation and execution of B2B marketing and customer journey initiatives for our clients, contributing to the growth of this channel at Logical.

Requirements

Requirements:

• CRM platform proficiency, Hubspot preferred but not required. This includes but is not limited to competency in implementing, optimizing and speaking to workflows created as a part of a customer experience journey, list hygiene, and lead scoring.
• An understanding of the nuances and challenges of tailoring performance marketing channels to unique customer journeys and/or Account Based Marketing needs
• Experience in identifying new marketing channels and target audiences, and devising marketing strategies that engage, inform and motivate innovation and ongoing optimization of performance for clients
• Comfortability with collaboration and presentation, both internally and client facing
• Passion for creative problem-solving, working independently and sometimes without clear instruction. This position will be creating and optimizing processes in live time.
• 2+ years of B2B strategy experience in-house or agency preferred

Benefits

Logical Media Group Benefits

• Medical, Dental, Vision, Short-Term Disability, and Life insurance
• 401(k) plus match, to help plan for your future
• Paid time off (starting at 15 days), plus paid holidays, paid sick days, and paid personal days.
• Flexible Fridays
• Option to work completely remote
• Access to senior management and mentoring opportunities
• Optional COVID safe company gatherings

Logical is an Equal Opportunity Employer. We strongly encourage candidates of all different backgrounds and identities to apply. Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company.