Senior Salesforce Developer

Role Overview

• Play a key role in advancing the Direct Division’s CRM capabilities by leveraging Salesforce Financial Services Cloud, Marketing Cloud, Agentforce, and Data 360 to deliver intelligent, data-driven experiences
• Design, develop, and deploy scalable Salesforce solutions across Sales Cloud, Service Cloud, Financial Services Cloud, Marketing Cloud, Agentforce, and Data 360 to support evolving business and operational needs
• Lead the implementation and customization of Agentforce and Data 360 capabilities, enabling intelligent workflows, AI-driven automations, contextual insights, and predictive decision-making
• Apply hands-on AI experience, including prompt engineering and generative AI tools, to enhance Salesforce-powered analytics, automation, reporting, customer engagement, and operational efficiency
• Architect and maintain integrations between Salesforce and enterprise platforms, APIs, and external data sources while ensuring data integrity, consistency, and scalability
• Champion a “configuration-before-code” development philosophy, leveraging declarative tools wherever practical while implementing custom development when necessary
• Develop and maintain Lightning Web Components (LWC), Apex classes, triggers, flows, and integrations to extend platform functionality and support complex business requirements
• Monitor, troubleshoot, and optimize Salesforce platform performance, proactively identifying opportunities to improve reliability, scalability, and user experience
• Collaborate closely with business stakeholders, product owners, data teams, security, and DevOps teams to deliver solutions aligned with enterprise architecture and governance standards
• Contribute to technical strategy and platform evolution by reducing technical debt, promoting reusable design patterns, and establishing Salesforce development best practices
• Stay current on emerging Salesforce, AI, and automation technologies, evaluating and implementing innovations that improve business outcomes and developer productivity

Requirements

• 7+ years of hands-on experience designing, developing, and deploying enterprise Salesforce solutions across Sales Cloud, Service Cloud, and Financial Services Cloud environments
• Deep expertise in Salesforce platform development, including Lightning Web Components (LWC), Apex, Flows, integrations, security models, and declarative automation
• Strong experience architecting and integrating Salesforce with enterprise applications, APIs, cloud platforms, and external data sources
• Experience implementing or supporting Salesforce Agentforce, Data Cloud, Marketing Cloud, or other AI-enabled Salesforce capabilities
• Practical experience leveraging AI technologies, including prompt engineering and generative AI tools, to improve automation, analytics, customer engagement, or operational efficiency
• Strong understanding of Salesforce architecture, platform governance, release management, DevOps, and scalable design best practices
• Experience working in Agile delivery environments and collaborating cross-functionally with product, engineering, analytics, security, and business stakeholders
• Excellent problem-solving, communication, and technical leadership skills, with the ability to drive complex initiatives from design through deployment
• Bachelor’s degree in Computer Science, Information Technology, or equivalent practical experience
• Preferred Certifications: Salesforce Administrator, Salesforce Platform Developer 1 or 2, Salesforce Sales Cloud, Service Cloud, or Financial Services Cloud Consultant certifications, Salesforce AI Associate or other AI-related certifications are a plus

Tech Stack

• Cloud

Benefits

• medical
• dental
• vision
• 401k
• PTO/paid sick leave
• employee stock purchase plan