Head of Marketing

Role Overview

• Own SpryPoint’s digital marketing programs from the ground up; SEO / GEO, paid, email nurture, content-led acquisition, and ABM campaigns targeting an already-defined ICP
• Run the business by the numbers, using core SaaS KPIs, dashboards, and forecasting to drive accountability and results
• Align with Sales through reverse pipeline math to ensure targets, activity, and forecasts are accurate and achievable
• Develop an Account Based strategy that targets companies within SpryPoint’s ICP to create early buyer awareness before RFPs are issued, interrupting the default to incumbent CIS upgrade paths
• Design and execute AI-assisted outbound campaign sequences in partnership with Sales leadership, aligning agentic SDR informed outreach to marketing-generated intent signals
• Own field marketing strategy: regional roundtables, executive engagement events, and prospect-facing activations that convert to measurable pipeline
• Develop and manage partner co-marketing programs with key channel partners, driving partner-influenced pipeline and co-branded awareness campaigns
• Own strategy and executive oversight for SpryPoint’s full annual event calendar: trade shows, executive engagements, speaking engagements, hosted events, and industry conferences
• Lead strategic planning for SpryPoint’s annual client conference including programming, sponsorship, logistics, and attendee experience
• Manage the full marketing budget with transparency to spend-to-pipeline ratios

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree a plus
• 8+ years of B2B SaaS marketing experience, with at least 3 years in a director or senior director-level role with pipeline accountability
• Demonstrated track record as a revenue marketing leader: you have built inbound pipeline programs from scratch and can point to the programs you built and the pipeline they generated
• Strong working command of product marketing fundamentals: messaging architecture, competitive positioning, buyer persona development, and sales enablement
• Pipeline-accountable mindset: comfortable owning MQL and SQL targets, presenting marketing attribution data, and being measured against revenue contribution
• Proven experience operating in a lean team environment as the senior marketing leader, directing contractors and building FTE teams incrementally
• Strong people management track record, including the ability to assess performance rapidly and act decisively when standards are not being met
• Expert fluency in HubSpot, Salesforce, and marketing analytics tools; ZoomInfo or equivalent intent data platforms a plus
• Experience marketing to government, utility, quasi-government, or infrastructure buyers with long, multi-stakeholder procurement cycles (Preferred)
• Experience owning large-format annual client conferences and high-investment industry event programs (Preferred)
• Background in high-growth, PE-backed, scale-up SaaS environments (Preferred)
• Familiarity with channel partner marketing models and partner-influenced pipeline reporting (Preferred)
• Experience building or scaling a product marketing function, or working closely alongside a PMM team (Preferred)

Tech Stack

• SQL

Benefits

• Health, dental, vision, and life insurance from day one
• Generous PTO and unlimited sick days
• RRSP (Canada) and 401k (US) matching programs
• $2,500 annual development fund, tuition assistance, and Book Bounty program
• Annual company events and team offsites that bring us together