Senior Marketing Manager

Role Overview

• Manage and execute digital campaigns including paid search, display and social media ads.
• Ensure proper briefing and alignment with the marketing plan.
• Approve marketing assets and understand analytics, providing weekly performance updates.
• Oversee the entire event marketing process, from initial planning to post-event activities.
• Ensure ongoing communication and engagement with target audiences throughout the year.
• Identify and liaise with suitable media outlets for press releases, social media, email and digital marketing publication considering geographical relevance and budget constraints.
• Collaborate closely with the marketing management team to devise comprehensive strategies tailored to company events, ensuring alignment with overall business objectives.
• Oversee the full email-marketing cycle by setting the strategy, guiding campaign planning, and ensuring alignment with business goals.
• Conduct thorough research to identify potential influencers within relevant industries, fostering partnerships to amplify brand reach and credibility.
• Coordinate with the social media agency, ensuring alignment with the marketing plan.
• Approve monthly social media plans and ensure timely delivery of designs and copies.
• Monitor and ensure all social media posts go live as per the schedule.
• Work closely with internal teams to draft, proofread and edit social media copy, ensuring accuracy and adherence to brand guidelines before publication.
• Ensure that the digital sponsorship packages are delivered successfully and according to the plan.

Requirements

• Bachelor’s degree holder from a relevant sector (Marketing, PR, Business Administration) will be considered as advantage.
• Minimum 5 years of experience as a Marketing Manager or in a similar marketing leadership role.
• B2B/B2C Experience: Experience in managing both business-to-business (B2B) and business-to-consumer (B2C) advertising campaigns, with a demonstrated ability to tailor strategies to different target audiences.
• Fintech Industry Knowledge: Beneficial to have knowledge of the fintech industry and established contacts within the sector, allowing for more effective engagement with clients and understanding of their needs.
• Industry Trends Awareness: Demonstrated interest in industry trends and a passion for staying updated on developments in the fintech sector, enabling the ability to anticipate client needs and propose innovative advertising solutions.
• Advertising Expertise: Excellent understanding of advertising methods and techniques, with the ability to develop creative and impactful campaign strategies that resonate with target audiences.
• Relationship and Organizational Skills: Possesses strong relationship-building skills, coupled with high-level organizational abilities to manage client accounts effectively, meet deadlines, and exceed expectations.
• Ability to Handle Pressure: Capable of thriving in a fast-paced, dynamic environment, managing multiple projects simultaneously, and delivering results under tight deadlines and pressure.
• Technical Skills: Proficient in computer skills, including MS Office suite, web analytics tools, and Google AdWords, to analyse campaign performance and optimize advertising strategies.
• CRM and CMS Familiarity: Familiarity with Customer Relationship Management (CRM) and Content Management System (CMS) software, enabling efficient management of client interactions and campaign assets.
• Digital Marketing: Understanding digital marketing will be considered a benefit since there are many touchpoints with this aspect.
• Strong Communication: Able to communicate effectively with clients, colleagues and stakeholders, conveying ideas clearly and persuasively both verbally and in writing.
• Engaging Personality: Approachable and positive demeanour fosters good relationships and interactions with clients and team members, projecting warmth and professionalism.
• Effective Collaboration: Collaborates effectively with team members and other departments to support project goals and ensure smooth workflows.

Benefits

• Annual Discretionary Bonus
• 21 Days Annual Leave
• Health & Dental Coverage
• 5 Paid Sick Days
• Flexible Working Hours
• Hybrid (2 days form home)
• Early Out on Fridays
• Long Weekend Leave
• Maternity & Paternity Top-Up Allowance
• Complimentary Lunch at the office
• Company Laptop provided