VP, Private Label Business Development – Commercialization

Role Overview

• Define and execute a multi-year private label roadmap aligned to revenue growth, margin expansion, and enterprise value creation.
• Identify whitespace and growth opportunities across priority categories, including pharmaceuticals/Rx (inclusive of compounded products under 503A and 503B frameworks), surgical supplies, wound care, and nutritionals/supplements.
• Build and manage a scalable innovation pipeline, including new product development, sourcing, reformulation, and brand extensions.
• Establish and maintain clear brand architecture and positioning for Covetrus Brand, ensuring market credibility, consistency, and differentiation.
• Partner with Category Management to embed private label into category strategies, pricing models, and assortment planning.
• Develop and manage a high-performing supplier ecosystem, including manufacturers, 503A and 503B compounding partners, and sourcing vendors.
• Lead contract negotiations and cost optimization initiatives to ensure competitive COGS and sustainable margins.
• Oversee supplier onboarding and compliance in partnership with Regulatory and Quality teams, ensuring adherence to FDA, veterinary product standards, and applicable compounding regulations.
• Implement supplier performance management practices including scorecards, QBRs, and risk mitigation strategies.
• Lead end-to-end commercialization of private label products, including positioning, naming, packaging, labeling, and regulatory coordination.
• Ensure channel readiness across Sales, eCommerce, and Distribution.
• Partner with Sales, Marketing, and Digital teams to drive adoption, conversion from national brands, field enablement, and promotional execution.
• Define and track core commercialization KPIs, including time-to-market, launch performance, attach rates, and customer adoption.
• Own the private label P&L, including revenue growth, margin performance, and cost management.
• Develop annual operating plans and forecasts aligned to enterprise targets.
• Monitor portfolio performance and proactively address risks related to supply chain, competition, and pricing dynamics.
• Deliver insights and recommendations to senior leadership to inform investment, prioritization, and portfolio decisions.
• Serve as the central connector across Commercial, Supply Chain, Regulatory, Finance, and Marketing to ensure aligned execution.
• Act as a strategic advisor to senior leadership on private label opportunities, risks, and market trends.
• Build strong partnerships with Sales leadership to ensure field alignment and execution consistency.
• Lead, coach, and develop a high-performing team with a focus on accountability, innovation, and continuous improvement.

Requirements

• Bachelor’s degree required; MBA or advanced degree preferred
• 10+ years of experience in private label, product management, category management, sourcing, or brand development.
• Proven track record of scaling private label or proprietary product portfolios within distribution, health and wellness, healthcare, animal health, or related industries.
• Strong experience in product commercialization and go-to-market execution.
• Demonstrated success managing supplier relationships and complex negotiations.
• Solid understanding of financial drivers, including margin, pricing, and portfolio mix, with the ability to influence P&L outcomes.
• Experience operating effectively in matrixed, high-growth environments.
• Exposure to regulated product categories preferred — particularly pharmaceuticals/Rx, veterinary compounding under 503A and 503B frameworks, nutraceuticals, or medical/surgical supplies.
• Strong executive communication, stakeholder management, and people leadership capabilities.

Benefits

• 401k savings & company match
• Paid time off
• Paid holidays
• Maternity leave
• Parental leave
• Military leave
• Other leaves of absence
• Health, dental, and vision benefits
• Health savings accounts
• Flexible spending accounts
• Life & disability benefits​
• Identity theft protection
• Pet insurance
• Certain positions may include eligibility for a short-term incentive plan