Key skills
AnalyticsBudgeting
About this role
Role Overview
- Collaborate with internal stakeholders and agency partners to plan and activate paid media strategies across awareness, consideration, and demand generation programs
- Lead planning, launch, and management of paid media campaigns across programmatic, Google Ads, YouTube, Connected TV, and trade publication channels
- Execute publisher-direct and trade publication media buys, including sponsorships, high-impact placements, contextual targeting, and video activations
- Optimize campaign performance through analysis of audience, conversion, and media data to inform bidding, budgeting, pacing, and targeting decisions
- Apply audience, contextual, retargeting, intent, and account-based targeting strategies to improve efficiency and outcomes
- Translate performance data into clear reporting, insights, and actionable recommendations for stakeholders
- Partner with analytics, web, content, and regional marketing teams to support attribution, landing page performance, and lead conversion
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- 8+ years of experience managing paid media campaigns, including programmatic display and Google Ads
- Application of demand-side platforms, audience strategies, and measurement frameworks to support paid media optimization
- Utilization of advertising platforms including Google Ads, YouTube, and ZoomInfo Marketing
- Application of keyword, contextual, and audience targeting techniques with interpretation of campaign and conversion data
- Experience executing publisher-direct and trade publication media buys
- Ability to communicate campaign performance insights and challenge low-value media investments
Benefits
- medical, dental, and vision plans
- participation in 401(K) (USA) & DCPP (Canada) with company matching
- Employee Stock Purchase Program (ESPP)
- Employee Assistance Program (EAP)
- company-paid holidays
- paid sick leave
- vacation time