Lead the strategy, governance, and execution of Western Union’s global marketing and advertising technology stack
Manage a growing team and act as the central orchestrator across Marketing, Data, Product, Engineering, and external partners
Define and operationalize the MarTech ecosystem globally
Act as a central “control tower” across Marketing, Data, Product, Engineering, and regional teams
Drive alignment of global standards while enabling local market flexibility
Translate business requirements into scalable data flows and activation frameworks
Collaborate closely with CDP platforms to drive activation use cases
Define and standardize attribution models
Implement global campaign measurement frameworks
Lead implementation of core platforms including CRM and MMPs
Ensure compliance with global privacy regulations
Manage global agency of record and technology vendor relationships
Drive adoption of MarTech platforms and processes across global markets.

Bachelor’s degree in Business, Technology, Engineering, or related field; MBA preferred
5+ years of experience in MarTech, AdTech, Marketing Operations, or related fields
Proven experience managing and scaling marketing technology stacks in global organizations
Strong understanding of CDPs, CRM systems, attribution platforms, and analytics tools
Experience with data platforms such as Snowflake and integration frameworks (APIs, pipelines)
Familiarity with tools such as Adobe Analytics, Google Analytics, AppsFlyer, Salesforce Marketing Cloud
Strong stakeholder management and ability to operate in a matrixed environment
Demonstrated leadership capability with experience managing and scaling teams
Strong analytical mindset with the ability to translate data into business impact.

Senior Manager, Global Marketing Technology

Key skills