Spearhead the development and execution of regional eCommerce marketing strategy
Shape and execute the vision for eCommerce growth
Lead cross-functional teams and ensure marketing initiatives are aligned with global objectives and local market needs
Own the end-to-end content strategy, ensuring alignment with brand guidelines
Design seamless customer journeys and integrate SEO best practices
Orchestrate demand-generation activities across different markets
Manage substantial budgets and monitor performance in real time
Act as the main point of contact with local marketing leaders
Support digital transformation and train team to ensure customer focus
Scrutinize market trends and instil a culture of continuous improvement

15+ years in Digital Commerce, eCommerce, or Omnichannel roles
Deep experience in digital content and retail media
Strong understanding of marketplace economics
Experience managing cross-functional projects across tech, marketing, and operations
Strong analytical mindset and performance orientation
Experience in international, distributor-heavy environments preferred
Leadership Capabilities: Combine digital expertise with commercial pragmatism, act and set an example for your team, data-driven but execution-focused, able to balance global standardization and local flexibility, strong stakeholder management across regions
Must speak English fluently

EMEA eCommerce Marketing Director

Key skills