Social Media, CRM & Automation Specialist – SaaS Experience

Role Overview

• Manage and grow company social media platforms, primarily LinkedIn and Instagram
• Develop and maintain a consistent content calendar and posting schedule
• Create engaging content including graphics, carousel posts, and short-form videos
• Execute paid advertising campaigns across social platforms
• Assist with video editing and AI-assisted content creation where applicable
• Monitor engagement, analytics, and content performance
• Lead implementation and setup of a CRM and marketing automation platform
• Recommend and manage systems such as HubSpot or similar enterprise-level CRM tools
• Build and optimise automated email marketing workflows and customer journeys
• Create lead nurturing sequences and campaign automations
• Develop scalable systems and processes for long-term growth
• Support lead generation initiatives through social media and outbound prospecting
• Conduct research and data scraping to identify target prospects
• Organise and maintain clean lead databases
• Assist with outreach campaign setup and optimisation
• Help shape the overall digital marketing strategy across both brands
• Identify opportunities to improve visibility, engagement, and lead conversion
• Support ongoing testing and optimisation of campaigns and systems
• Provide insights and recommendations based on campaign data and reporting

Requirements

• At least 3 years of solid experience in digital marketing and social media management
• Strong knowledge of CRM systems and marketing automation workflows
• Experience with tools such as HubSpot or similar to build from ground up
• Ability to manage content calendars and execute consistent campaigns
• Strong organisational and communication skills
• Comfortable working independently and building systems from scratch
• Experience working in technology, SaaS, or app development industries (Desirable)
• Video editing skills or experience using AI tools for content creation (Desirable)
• Familiarity with lead generation and outbound prospecting workflows (Desirable)
• Paid social media advertising experience (Desirable)