Extract and analyze CRM data, purchase behavior, customer service feedback, and survey insights
Build and maintain customer dashboards for ongoing and ad hoc analysis in Looker
Support lifecycle marketing with data-driven direction on segmentation, audience targeting, and campaign performance
Develop A/B testing frameworks for creative, messaging, send frequency, and timing
Define metrics and tracking to measure retention health, brand engagement, and customer lifetime value
Provide analytical support for Catbird's loyalty program and clienteling initiatives
Analyze site performance, conversion funnels, and digital revenue trends
Partner with the e-commerce and merchandising team on product performance, merchandising mix, and promotional impact
Build automated reporting in Looker to surface key metrics across the digital business
Create weekly and monthly performance summaries with clear, actionable takeaways
Translate complex analyses into plain-language recommendations for non-technical stakeholders
Establish and maintain shared KPI frameworks used across business teams

5+ years of experience in data analytics, business intelligence, or a related field
Proficiency in SQL for data extraction and manipulation
Hands-on experience with Looker or a comparable BI platform (dashboard modeling, Looks, views, joins, data validation)
Familiarity with e-commerce and/or DTC business models
Experience with CRM platforms and marketing analytics tools
Strong communicator with the ability to present findings clearly to cross-functional audiences
Comfortable managing multiple workstreams and shifting priorities across business teams
A passion for the Catbird brand is a strong plus

Senior Data Analyst

Key skills