Develop the core brand platform, including purpose, narrative, and tone of voice, ensuring every marketing action aligns with business goals.
Analyze market trends, competitor behavior, and audience data to distill complex information into actionable communication insights.
Act as the “brand guardian,” establishing clear guidelines to maintain total brand consistency across all internal and external touchpoints.
Partner with growth, creative teams, and external agencies to translate high-level strategic concepts into cohesive, impactful creative work.
Lead major brand launches and transformations by converting overarching strategies into clear, executable communication plans.
Strategize the amplification of brand content, collaborating with cross-functional teams to maximize reach, engagement, and visibility.

Background: Higher education, ideally in Marketing, Communications, Business, or a related field.
Experience: Proven experience (specify minimum years) in brand strategy, planning, or brand management, ideally within an agency or a fast-growing tech environment.
Languages: English at a native level. Fluency in French or other European languages is a strong plus.
Skills & Competencies: Exceptional ability to build strategic narratives and synthesize extensive data into a single, compelling “aha” insight.
Strong proficiency in market research, competitive intelligence tools, and campaign audience segmentation.
Deep understanding of the full media ecosystem, knowing how messaging adapts from high-level awareness to conversion-driven performance marketing.
Diplomatic authority with the ability to say “no” to off-brand ideas constructively without stifling innovation.

Equity: Every Malter is entitled to stock options
Lunch vouchers (legal benefit): €9/day on your Swile card
Transportation (legal benefit): 50% reimbursement (any type of transport)
Healthcare insurance (legal benefit)
RTT: From 8 to 12 days off per year
Sports: Company contribution to a Gymlib (Wellpass) membership
Malt sabbatical: Every three years, all Malters are entitled to a one-month fully paid sabbatical
Free books: If you’re interested in learning more about any topic relevant to Malt’s business, tell us the books you’d like to read and we’ll order them—no questions or approval processes required
Remote work: Hybrid policy balancing on-site and home office
Team building events organized every year

Brand Strategist

Key skills