Lead the development and deployment of national customer business plans (12–18 months horizon) aligned to category and BU priorities
Translate the 3-year Long Range Plan (LRP) into actionable strategies, ensuring delivery against growth and profitability targets
Partner with cross-functional teams to identify and frame risks and opportunities across customers and channels
Drive Net Revenue Management (NRM) execution, including pricing strategy, trade optimization, and revenue funding plans
Ensure alignment between category strategy and commercial execution, maximizing ROI across investments
Own customer input into innovation pipeline development, ensuring relevance and execution against LRP goals
Lead cross-functional collaboration with Sales, Marketing, Finance, and Innovation to deliver integrated growth plans
Coach, develop, and empower team members
Build organizational capability in customer planning, category thinking, and commercial execution.

10+ years of experience in CPG / FMCG environments
Strong background in: Customer Business Planning, Sales Planning / Category Management, Revenue Growth Management / Pricing
Experience working with key retail customers (preferably Large Format / Grocery)
Proven ability to influence senior stakeholders and drive alignment across functions
Strong financial and analytical acumen
Experience with tools such as IRI/Nielsen, panel data, and sales analytics platforms
Bachelor’s degree required or equivalent experience.

Associate Director, Category Sales Planning

Key skills