Develop and execute a comprehensive North America marketing and market access strategy aligned with global business objectives
Build, lead, and mentor high-performing teams across branding, digital, analytics, content, and communications
Drive portfolio growth through market analysis, competitive intelligence, forecasting, and commercialization planning
Define key performance indicators (KPIs), manage budgets, and optimize marketing effectiveness and return on investment
Lead omnichannel commercial initiatives, including conferences, key opinion leader (KOL) engagement, advocacy programs, and business development support
Partner with Medical Affairs and Commercial teams to develop and implement evidence generation and reimbursement strategies
Align pricing strategy, clinical value propositions, and payer dynamics to enhance adoption and improve patient access
Collaborate with global and regional stakeholders to ensure strategic alignment and effective execution across markets

Bachelor’s degree in Marketing, Business Administration, or a related field required
Equivalent experience: Associate’s degree with 10+ years in healthcare product marketing
MBA or other advanced degree preferred
7+ years of experience in healthcare product marketing and commercialization
3+ years of experience leading and developing marketing teams
Strong expertise in strategic planning, branding, product launches, and market analysis
Experience in Women’s Health, IVF, or related healthcare markets strongly preferred
Demonstrated leadership, collaboration, and influencing skills across cross-functional teams
Innovative mindset with the ability to translate ideas into actionable strategies and measurable outcomes

Senior Director, Marketing Access

Key skills