About this role

Execute digital marketing tasks on platforms like Marketing Cloud Account Engagement (Pardot), Marketing Cloud Engagement, HubSpot, etc.
Gather, report, and analyze marketing performance data
Create and manage email marketing programs and landing pages
Implement A/B testing for landing pages and emails
Work with marketing teams to support client needs
Coordinate with clients for HTML/CSS website edits
Create and optimize paid media programs using Google Ads and LinkedIn Ads
Achieve or exceed monthly targets established by the supervisor

Highly motivated and disciplined self-starter
Excellent oral and written communication skills
Knowledge of Google Analytics and PPC campaigns
Knowledge of digital marketing automation platforms such as Marketing Cloud Account Engagement (Pardot), HubSpot, MailChimp, etc.
Comfortable with marketing technology and a fast learner of new platforms
Working knowledge of WordPress page builder WPBakery or Elementor HTML/CSS
Proficiency in CRM systems such as Salesforce.com or HubSpot (desirable but not required)

Digital Marketing Specialist

Key skills