Conduct a comprehensive audit of the global marketing lifecycle
Design and implement a 'frictionless' workflow connecting strategy, creative production, and execution
Act as the Executive Architect for the Workfront platform
Identify high-volume, repetitive tasks and deploy AI/ML or RPA solutions to automate them
Lead the cultural shift toward a 'digital-first' workflow
Define and track metrics for operational excellence

8–10+ years in Marketing Operations, Agency Operations, or Business Transformation roles
Deep, 'under-the-hood' expertise in Adobe Workfront (including Workfront Fusion)
Certification or expert-level experience in Lean, Six Sigma, or Agile Marketing methodologies
Practical experience implementing AI tools (Generative AI for content, AI for resource prediction)
The ability to translate complex technical workflows into business value for CMO and other C-suite stakeholders

Marketing Workflow Transformation Leader

Key skills