Manager, Communications and Personalization Strategy – 1:1 Base Growth

Role Overview

• Join the Communications & Personalization (C&P) team and help drive the future of marketing innovation at TELUS.
• As the Manager, C&P Strategy & 1:1 Base Growth, you will play a critical leadership role in shaping the future of Comms & Personalization at TELUS.
• You will lead the C&P strategy, business outcomes, and roadmap across marketing and service communications, while also leading the 1:1 base growth agenda.
• This role is about connecting strategy to execution and ensuring the team is focused on the right opportunities, customer outcomes, and business impact.
• You will report to the Director, Communications & Personalization and lead both direct reports and a broader cross-functional pod.
• Success in this role will require strong strategic thinking, executive storytelling, stakeholder leadership, business acumen, and the ability to translate marketing, technology, data, and AI capabilities into clear business outcomes.

Requirements

• 8+ years of relevant experience in marketing strategy, customer growth, base management, CRM, 1:1 communications, personalization, consulting, or a related field.
• Proven ability to lead strategy that drives measurable business outcomes, with strong commercial judgment and the ability to connect customer opportunities, business priorities, capabilities, and value.
• Strong understanding of 1:1 communications, lifecycle marketing, customer targeting, journey optimization, and personalization across multiple channels.
• Comfort working with performance data to identify opportunities, diagnose issues, and translate insights into clear recommendations and actions.
• Ability to connect marketing strategy with MarTech, AI, automation, data, journey orchestration, and decisioning capabilities, partnering effectively with Product and Engineering teams to shape priorities and roadmaps.
• Strong executive storytelling, stakeholder management, and communication skills, with the ability to simplify complex topics and influence across Marketing, Product, Engineering, Digital, Channels, and Operations.
• Experience leading teams, pods, or complex cross-functional initiatives, including situations where not all team members report directly to you.
• Ability to operate in ambiguity, build structure, and move work forward in a fast-paced, cross-functional environment.
• Great-to-haves
• Experience in the telecommunications industry or another complex, cross-channel, data-rich, customer lifecycle-driven business.
• Experience working with CRM, lifecycle marketing, Base Management, campaign performance, or customer growth teams.
• Experience connecting marketing objectives with data, reporting, targeting, journey orchestration, automation, and personalization capabilities to improve campaign outcomes.
• Experience using Looker, Tableau, or similar reporting tools to support marketing performance measurement and optimization.
• Bachelor’s degree or similar post-secondary degree; an MBA or background in marketing, analytics, strategy, consulting, or business transformation is highly valued.

Tech Stack

• Tableau

Benefits

• Comprehensive total rewards package highlighting competitive salary and bonus structures
• Minimum 3 weeks of vacation
• Flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunities to develop your skills
• And much more …