OKR Reporting & Measurement: Own the analytics frameworks for investigating performance and help ensure we are on track to Consumer Marketing OKRs.
User & Channel Insights: Analyze user journeys and channel performance to identify opportunities and friction points across the marketing funnel.
Marketing Measurement & Funnel Optimization: Develop dashboards, measurement models, and experiment infrastructure for actionable insights throughout the consumer lifecycle.
Advanced Data Mining & Marketplace Exploration: Dive into Yelp’s rich datasets, including trending restaurants, services, foods, and user-generated content, to uncover actionable themes that inform consumer strategy and marketing.
Leverage Emerging AI & Automation: Use cutting-edge AI and machine learning tools to unlock insights, automate repetitive analyses, and accelerate the discovery of new growth levers.
Experimentation & Strategic Recommendations: Design, run, and interpret A/B and multivariate experiments.
Cross-Functional Partnership: Collaborate with Marketing, Biz Ops, Product, Engineering, Data & Analytics and Strategy teams to turn analytical insights into business action.
Develop and Scale Analytical Best Practices: Champion best practices in analytics infrastructure, fostering a culture of experimentation and continuous learning across the growth team.

7+ years of experience in high-impact analytics, marketing analytics, or business intelligence roles, ideally within B2C or marketplace environments.
Deep expertise in marketing measurement, user funnel analytics, and advanced data analysis (strong SQL and Excel required; familiarity with BI tools such as Tableau, Looker etc. and proficiency in Python a plus).
Proven experience integrating AI/ML tools into data analysis, reporting, or marketing automation workflows.
Strong business and product intuition, and the ability to synthesize metrics and trends into clear recommendations.
Experience with experiment design, A/B testing, and rapid test iteration.
Collaborative, resourceful, and solutions-oriented approach with a builder’s mindset.
Excellent communicator, verbal and written.
Skilled at translating complex analyses into actionable insights for all audiences.
Intellectual curiosity and an eagerness to stay ahead on AI, analytics trends, and evolving marketing technology.
Adept Problem Solver: Proven ability to break down ambiguous and complex problems into manageable components, identifying root causes and developing innovative, data-driven solutions.

Full medical, vision, and dental
15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
12 paid holidays, plus one floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan

Senior Growth Scientist, Consumer Marketing

Key skills