Lead and define the overall 2D art direction and visual quality bar for the game.
Create the right and high-quality 2D game assets (characters, environments, props) that serve as benchmarks for the team.
Drive strong "right design" thinking to improve clarity, usability, and player experience.
Guide and elevate the team's output through feedback, art direction, and best practices.
Use AI and relevant tools to accelerate ideation, iteration, and production.
Collaborate closely with product, and engineering to ensure visuals support gameplay and user experience.
Establish and refine art pipelines, workflows, and standards to improve efficiency and scalability.
Iterate quickly based on feedback, with strong ownership over visual quality and delivery.

At least 6 years of experience in 2D art or illustration, with a proven ability to deliver high-quality visuals and guide team output.
Strong understanding of composition, hierarchy, composition and readability.
Strong design thinking with the ability to create "right design" that improves clarity and player experience.
Deep understanding of target audiences and player behaviour, with the ability to drive design decisions that align with user needs.
Deep understanding of the casual game market and player preferences.
Ability to mentor and guide other artists, with strong ownership and execution.
Hands-on ability to produce top-quality assets and lead by example.
Experience with game art pipelines, asset integration, and cross-functional collaboration.
Proficient in using AI tools to enhance ideation, iteration speed, and production efficiency.

Principal 2D Artist

Key skills