Lead consumer paid media strategy and execution for our Consumer Marketing team
Own the paid acquisition strategy and channel mix for Consumer Marketing, aligning media investments to acquisition and profitability targets
Partner with Product and Engineering to continually build and improve our paid acquisition capabilities
Lead the planning, execution, and optimization of campaigns across key performance channels
Develop and maintain a robust experimentation roadmap (A/B tests)
Build and manage forecast and performance models to inform budget allocation, scenario planning, and trade-off decisions
Ensure campaigns are compliant with regulatory requirements and internal policies related to consumer finance marketing

Bachelor’s degree or equivalent experience
7+ years of hands-on experience in paid acquisition / performance marketing roles
Direct experience managing significant media budgets and optimizing toward CAC, ROAS, or similar performance metrics in fast-paced consumer environments
At least 3 years of experience leading other paid marketing/performance marketers
Demonstrated experience owning acquisition workstreams end-to-end—from strategy and planning through execution, optimization, and executive-level readouts.
Experience working directly with senior stakeholders (Director / VP level), including presenting performance results, trade-offs, and recommendations.

Senior Manager, Paid Consumer Acquisition

About this role