Manage and optimize paid media campaigns across Google Ads, Bing Ads, Local Services Ads, and Google Business
Set up, manage, and optimize Google Ads, Bing Ads, and Local Services Ads campaigns to achieve target KPIs
Manage and optimize Google Business presence to improve local visibility and engagement
Monitor and adjust bids, budgets, targeting, and campaign performance to maximize ROI
Track and analyze campaign performance across paid media platforms
Prepare regular performance reports highlighting ROI, trends, and optimization opportunities
Provide actionable insights to improve campaign effectiveness and cross-channel performance
Utilize AI tools to automate repetitive PPC tasks including bid adjustments, reporting, and ad copy testing
Collaborate with SEO and social media teams to ensure cohesive campaign execution
Stay current on PPC, paid media, AI, and search marketing trends and best practices.

2+ years of professional experience managing PPC or Google Ads campaigns
Strong experience with paid media platforms, bid strategies, and campaign optimization
Experience with reporting, analytics, and campaign performance tracking
Strong understanding of Google Ads, Bing Ads, and paid search marketing
Analytical mindset with the ability to interpret performance data and optimize campaigns
Comfortable leveraging AI tools for workflow automation and campaign optimization
Strong communication and collaboration skills
Organized and detail-oriented with strong follow-through and campaign management abilities.

PPC Specialist

Key skills