Social Media and Campaigns Programme Manager

Role Overview

• Lead the strategic redesign and ongoing development of FSC’s social media communications programme.
• Define and continuously refine the role of social media within FSC’s communications strategy.
• Plan, coordinate, and oversee integrated social media campaigns aligned with organisational priorities.
• Ensure a structured, proactive approach to content planning.
• Develop and manage campaign frameworks, including objectives, messaging, content mix, timelines, and evaluation approaches.
• Lead social media planning cycles (editorial calendars, thematic series, campaign bursts).
• Define and monitor performance indicators (engagement, reach, conversion, narrative traction).
• Provide creative direction for social media content, ensuring outputs are engaging, accessible, and aligned with FSC’s institutional voice.
• Ensure effective use of multimedia formats to strengthen social media storytelling.
• Establish and maintain programme-level frameworks, standards, and governance for social media across FSC.
• Introduce and manage digital and AI-enabled tools to support social media planning, content development, and performance analysis.

Requirements

• Several years of professional experience in social media or digital communications at mid to senior level.
• Strong experience in campaign planning, execution, and evaluation.
• Experience working with analytics and performance measurement in social media.
• Exposure to multimedia content creation or coordination (not necessarily hands-on production).
• At least four years managing a team.
• At least five years experience dealing with or managing creative agencies.
• Strong strategic and operational understanding of social media ecosystems.
• Proven ability to design and deliver impactful campaigns.
• Strong analytical capability and ability to translate data into decisions.
• Good understanding of how multimedia enhances social media performance (video, visuals, formats).
• Ability to manage content pipelines across multiple contributors and stakeholders.
• Strong editorial judgement and storytelling ability.
• Fluency in English.

Benefits

• Benefit from cross-cultural collaboration and networking opportunities by being part of FSC global community of 400+ forest stewards.
• Benefit from work-life balance with our hybrid working structure.
• 30 vacation days yearly.
• Regional transportation ticket.
• Celebrate together festivals from different cultures.
• Once a year in-person get together with the global FSC staff.