Own the end-to-end commercial definition of platform-based products.
Build and maintain value propositions, messaging frameworks, and competitive positioning for different segments and verticals.
Design pricing and packaging that maximise competitiveness and margin.
Define bundles, add-ons, cross-sell and up-sell opportunities.
Lead the commercial design and refinement of the ROI Guarantee.
Build the tools, models and frameworks that demonstrate measurable customer value.
Support CS with value realisation and ROI storytelling.
Develop GTM launch content for platform releases and enhancements.
Build pitch decks, talk tracks, demos, battlecards, and objection handling.
Partner with Enablement to deliver frontline training and certification.
Analyse win/loss data, pricing trends and competitive behaviours.
Partner with Revenue Intelligence to identify performance drivers and gaps.
Gather customer insight via CS, Sales and Product teams to evolve propositions.
Work closely with Product and Product Marketing to influence roadmap based on commercial needs.
Support Marketing with messaging, content, campaigns and vertical narratives.
Support Sales by joining strategic pitches and refining field messaging.
Maintain consistency in product naming, pricing, packaging and GTM documentation.
Ensure all propositions adhere to commercial integrity rules and margin thresholds.
Maintain a central repository of all proposition assets.

Proven experience in proposition management, product marketing, GTM or commercial strategy.
Strong background in SaaS, HR tech, platforms or digital engagement solutions.
Proven success building commercial propositions with measurable impact on revenue.
Demonstrated experience in pricing, segmentation, value proposition design and launch execution.
Skilled at synthesising market, customer and competitive insights.
Commercial & Strategic Acumen: Understands pricing, market dynamics, value drivers and commercial risk.
GTM Expertise: Proven ability to design, execute and refine GTM strategies across multi-product environments.
Cross-Functional Influence: Works effectively with Product, Sales, Marketing, CS, Finance and Legal.
Communication & Narrative Building: Can craft compelling messages, stories and frameworks for multiple audiences.
Analytical Mindset: Comfortable with data, insight and performance interpretation.

Screening call with member of the Talent Acquisition Team
First stage interview with Head of GTM & Proposition and Sales Enablement Manager
Final interview with Heda of GTM & Proposition and Director of Commercial Excellence
Flexible holiday plan of up to 40 days per year
£400 a year Wellbeing Allowance
Private Medical Insurance
Allowance for professional development books, E-books, and podcasts
Contributory pension scheme
Employee, friends and family discounts across 1200+ retail, hospitality and lifestyle brands

Commercial Proposition Manager – Platform

Key skills