Own the systems, data, and processes that power our full marketing and sales funnel — from first website touch through lead capture, scoring, routing, and nurture, to handoff to a BDR or Global Sales Advisor.
Monitor lead performance across regions, segments, and channels — proactively surfacing conversion drops, routing failures, or scoring anomalies before they are escalated to you.
Own data hygiene across the funnel — lead and contact records, campaign attribution, UTM coverage, and funnel stage accuracy.
Own the end-to-end lead flow architecture: Apollo intent signal or Ad action → Zapier → Salesforce → Pardot scoring → Chili Piper routing → BDR action in Nooks or marketing nurture in Pardot.
Ensure strong attribution coverage so marketing and sales investment decisions are based on reliable data.
Lead routing accuracy end to end — from routing rule design to regular QA to systemic error elimination.
Own the Chili Piper Chat experience across all markets and pages — routing rules, qualification logic, scripts, and CRM handoff.
Communicate proactively: when something breaks or a decision is needed, arrive with context, a recommendation, and a path forward — not just a problem.

7+ years in marketing operations, revenue operations, or marketing technology, with at least 3 years managing a team.
Deep, hands-on experience with Salesforce (data architecture, workflows, reporting) and Pardot/Marketing Cloud Account Engagement (scoring, automation rules, dynamic lists, forms) or comparable tool.
Strong command of lead routing architecture — experience with Chili Piper, LeanData, or comparable tools.
Experience with intent data or ABM platforms (Apollo, 6sense, Bombora, or similar) and operationalizing those signals in a CRM.
Solid grounding in email deliverability — SPF/DKIM/DMARC, IP/domain warmup, inbox placement, and sender reputation management.
Proven ability to diagnose and resolve data quality issues across a complex funnel — you identify root causes, not workarounds.
Working knowledge of GDPR as it applies to B2B lead generation, consent, and outbound actions.
Strong analytical skills — you build dashboards, catch anomalies, and communicate what the data means to a mixed audience.
Excellent cross-functional communication and stakeholder management skills.
Self-directed learner who stays current on B2B GTM technology through personal initiative and brings well-reasoned recommendations — not a list of demos someone else requested.

Autonomy & Flexibility (Work in Any Way): Remote first, with the flexibility to include school runs and gym breaks in your schedule all while maintaining a high standard of work.
Bonding Leave: Enjoy paid leave to bond with your new family member.
2 Charitable Days: Contribute to causes you believe in.
Reward & Recognition Program: Be rewarded for your success and championing our values.
Corporate bonus/SIP: All Guardians are eligible for our annual bonus scheme or sales incentive plan.
Coworking Space : Need to meet with a client, utilize admin services or just get out of the house? We’ve got you covered with flexible workspace options based on location.

Director, Go-To-Market Technology

Key skills