Plan, launch, and optimize paid media campaigns across Meta, Google, YouTube, and emerging channels focused on profitable scale
Manage daily pacing, budget allocation, CAC targets, MER health, and KPI reporting
Develop and execute structured testing roadmaps across audiences, bidding strategies, creative, landing pages, and funnels
Partner closely with Creative to brief high-performing concepts, provide iterative performance feedback, and guide content direction with data-backed insights
Monitor platform trends, identify new growth opportunities, and proactively address performance fluctuations
Analyze campaign performance and attribution data to identify opportunities for optimization and scale
Maintain reporting dashboards, campaign documentation, and weekly performance summaries for leadership

3+ years of hands-on media buying experience within high-growth DTC environments
Strong expertise across Meta and Google Ads, with proven experience managing and scaling significant advertising budgets
Deep understanding of attribution, CAC, MER, ROAS, and full-funnel performance strategy
Experience partnering closely with Creative teams to drive performance through testing, iteration, and performance feedback
Strong analytical mindset with the ability to interpret data, identify insights, and make fast optimization decisions
Highly organized and execution-oriented with the ability to manage multiple campaigns and priorities simultaneously
Comfortable working independently and cross-functionally in a fast-paced remote team

Life at Mars Men
Competitive Compensation – We offer a strong salary and benefits package, tailored to attract top talent
Remote Work Environment – Our team is remote, offering full flexibility to work from home
Autonomy & Ownership – You’ll have the freedom to run your own systems and make real impact
Time Off – 15 PTO days per year (prorated), 9 company holidays, plus your birthday off
Parental Leave – Generous paid parental leave for growing families
Health Benefits – 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents
401(k) – Company-sponsored plan with a 2% match through Guideline (elective participation)
$200 Annual Superpower Membership
Growth & Development – We invest in your professional development with ongoing learning opportunities

Senior Media Buyer

Key skills