Growth Marketing Manager

Role Overview

• Develop and execute multi-channel lead generation campaigns across paid media, email, webinars, content syndication, SEO and social platforms.
• Drive growth in MQLs, SQLs, pipeline creation, customer acquisition, and conversion rates.
• Optimize full-funnel marketing performance from awareness through opportunity creation.
• Partner closely with Sales leadership to improve lead quality, routing, follow-up SLAs, and conversion efficiency.
• Own campaign planning, execution, testing, reporting, and optimization.
• Manage campaign calendars, budgets, targeting strategies, and performance benchmarks.
• Implement A/B testing strategies across landing pages, messaging, ads, and nurture flows.
• Monitor acquisition cost, cost-per-lead, return on ad spend and pipeline velocity.
• Analyze funnel performance and identify opportunities to improve conversion rates and marketing efficiency.
• Ensure accurate campaign attribution and lead tracking.
• Present KPI insights and strategic recommendations to senior leadership.
• Work closely with product marketing, content, revops, sales and customer success stakeholders.
• Ensure that campaign strategy is aligned with product launches, market segments, and sales priorities.
• Support account-based marketing (ABM) and customer expansion initiatives where applicable.
• Establish operational rigor and performance expectations for the growth marketing team.
• Drive accountability across the team to ensure delivery against pipeline, campaign, and revenue objectives.
• Lead, coach, and develop a team of growth marketers, including conducting performance reviews, goal setting, and providing ongoing feedback and career development support.
• Manage and mentor junior growth marketing team members and external agencies.

Requirements

• 8+ years of experience in B2B SaaS growth marketing, demand generation, or performance marketing.
• 3-5 years of experience managing and developing high-performing marketing teams.
• Proven success managing lead generation programs that drive measurable pipeline and revenue growth.
• Strong experience tracking and managing KPIs including MQLs, SQLs, CAC, CPL, conversion rates, pipeline contribution, and ROI.
• Hands-on experience with Salesforce CRM and marketing automation platforms.
• Experience managing integrated digital marketing campaigns across multiple channels.

Benefits

• 401k Match: Match 200% of contributions up to the first 5% of salary, resulting in a total potential match of 10%.
• Medical, Dental, and Vision Coverage: Patch My PC covers 99% of premiums for both team members and dependents.
• FSA/HSA.
• Fertility benefits.
• Parental leave.
• Paid-time off (PTO).
• Volunteer leave.
• Charitable donation matching.
• Tuition reimbursement.
• Gym membership reimbursement.
• Internet stipend.
• Pet insurance.