Senior Growth Scientist, Consumer Marketing

Role Overview

• OKR Reporting & Measurement: Own the analytics frameworks for investigating performance and help ensure we are on track to Consumer Marketing OKRs. Ensure measurement is actionable, accurate, and supports evolving business priorities.
• User & Channel Insights: Analyze user journeys and channel performance to identify opportunities and friction points across the marketing funnel.
• Marketing Measurement & Funnel Optimization: Develop dashboards, measurement models, and experiment infrastructure for actionable insights throughout the consumer lifecycle.
• Advanced Data Mining & Marketplace Exploration: Dive into Yelp’s rich datasets, including trending restaurants, services, foods, and user-generated content, to uncover actionable themes that inform consumer strategy and marketing.
• Leverage Emerging AI & Automation: Use cutting-edge AI and machine learning tools to unlock insights, automate repetitive analyses, and accelerate the discovery of new growth levers. Proactively evaluate and integrate new AI-powered analytics solutions.
• Experimentation & Strategic Recommendations: Design, run, and interpret A/B and multivariate experiments. Translate findings into actionable recommendations for marketing, product, and leadership teams.
• Cross-Functional Partnership: Collaborate with Marketing, Biz Ops, Product, Engineering, Data & Analytics and Strategy teams to turn analytical insights into business action. Facilitate data-driven decision-making at all levels. Regularly present to both technical and non-technical stakeholders at all levels of the org.
• Develop and Scale Analytical Best Practices: Champion best practices in analytics infrastructure, fostering a culture of experimentation and continuous learning across the growth team. Empower fellow marketers to extract their own standardized insights to embed a data driven culture across the team and create bandwidth for high value analytics and insights.
• Problem-Solving & Strategic Solutioning: Deconstruct complex business challenges into actionable analytical problems, developing and implementing data-driven solutions that directly fuel user growth.

Requirements

• 7+ years of experience in high-impact analytics, marketing analytics, or business intelligence roles, ideally within B2C or marketplace environments.
• Deep expertise in marketing measurement, user funnel analytics, and advanced data analysis (strong SQL and Excel required; familiarity with BI tools such as Tableau, Looker etc. and proficiency in Python a plus).
• Proven experience integrating AI/ML tools into data analysis, reporting, or marketing automation workflows.
• Strong business and product intuition, and the ability to synthesize metrics and trends into clear recommendations.
• Experience with experiment design, A/B testing, and rapid test iteration.
• Collaborative, resourceful, and solutions-oriented approach with a builder’s mindset.
• Excellent communicator, verbal and written.
• Skilled at translating complex analyses into actionable insights for all audiences.
• Intellectual curiosity and an eagerness to stay ahead on AI, analytics trends, and evolving marketing technology.
• Adept Problem Solver: Proven ability to break down ambiguous and complex problems into manageable components, identifying root causes and developing innovative, data-driven solutions.

Tech Stack

• Python
• SQL
• Tableau

Benefits

• Full medical, vision, and dental
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
• 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan