Oversee marketing programs and ensure channel effectiveness, measurable results, and timely follow-up by sales team
Support new solution launches, retention campaigns, monitor strategic add-on sales, and offer unique solutions that accelerate sales efforts and support revenue goals
Actively monitor the marketing and sales pipeline dashboards and metrics
Manage creative development and execution for demand generation programs, email marketing, social and webinar campaigns, and work with the events team to manage planned events and identify new potential events
Collaborate with growth marketing team on paid advertising efforts including creation, execution, and post-campaign reporting
Serve as a cross functional partner to sales, solutions, and client success teams to align marketing strategy, campaign execution, and enablement in support of pipeline and revenue goals
Create and evolve high-impact messaging and content across collateral, white papers, blog posts, presentations and outbound talk tracks, ensuring clarity, consistency and conversion effectiveness
Understand the competitive landscape, serve as a subject matter expert and go-to resource, offer outside-of-the-box ideas, and adapt approaches for key market segments
Perform other job duties as assigned

Bachelor’s degree or equivalent work experience
At least 4-6 years’ relevant work experience
Hands-on use of Marketo or another marketing automation platform
Experience marketing to payers, risk-bearing entities and ambulatory organizations
Understanding of the transitions of care space or healthcare tech space
Working knowledge of Salesforce or a similar CRM
Content development and writing experience, such as webinars, white papers, or blogs
Basic understanding of sales organization dynamics and pipeline generation tactics
Ability to travel up to 20% based on business needs
Willing to work additional hours or irregular hours as needed

Senior Marketing Strategist

Key skills