Paid Media Buyer – DTC, E-Commerce

Role Overview

• Execute paid advertising campaigns across Meta, Google, and TikTok, including campaign setup, audience configuration, and ongoing management for e-commerce clients
• Manage budgets and make day-to-day optimization decisions under general strategic direction from client leadership
• Pause and adjust underperforming ads using platform data alongside the client's custom data sets
• Analyze performance against incremental and first-party attribution frameworks, not platform-reported numbers
• Document workflows and SOPs in enough detail that they can be handed off and progressively automated
• Collaborate with client leadership and engineering on AI tooling being built around the media buying function

Requirements

• 3 or more years of direct, hands-on experience running paid media campaigns across Meta, Google, and TikTok — execution experience, not just strategic oversight
• Strong analytical skills outside of standard platform measurement, including comfort with custom data sets and incrementality-based signals
• Proven ability to operate in fast-moving, ambiguous environments where direction can shift quickly
• A habit of picking up new tools and methodologies rather than defaulting to the same playbook
• Openness to experimenting with AI tools and integrating them into your daily workflow
• Strong documentation habits, you can describe what you do clearly enough for someone else, or a system, to replicate it
• Excellent written English, given that collaboration is primarily async.

Benefits

• We offer health insurance for contractors
• Holiday Extra Pay
• The work hours generally align with standard business hours in the US, with some potential flexibility depending on the client's needs.
• This is a 100% home-based position
• We prioritize the mental health of our team members and offer mental health days to support their well-being.
• In addition to the base salary, performance-based incentives are provided.
• There is an annual review and appraisal process in place.
• There are ample opportunities for professional growth and advancement within the company.