Plan and execute regional marketing programs including 3rd-party events, tradeshows, New Relic-hosted events, and ABM activities for selected accounts.
Develop and deliver multi-channel promotion plans to drive attendance and engagement across programs, working across email, paid media, social, sales teams, SDRs, and direct outreach.
Contribute to the development and execution of the field marketing strategy by working closely with enterprise sales teams to understand market priorities and shape customer
and prospect-facing programs that support pipeline and opportunity creation.
Manage and produce field programs and events (both virtual and in-person), including executive breakfasts/dinners, workshops, webinars, customer-led panels, and partner events, working cross-functionally with internal teams and customers.
Build registration pages using Drupal templates and create campaigns in Marketo and SFDC.
Work closely with creative, copywriting, and marketing operations teams to deliver programs effectively.
Define KPIs with the marketing director, track budgets and vendors, and oversee program logistics from planning through execution.
Track, measure, and communicate program performance using marketing analytics tools, ensuring clear reporting and continuous optimisation of campaign results.

Solid experience working in Field Marketing, preferably in the B2B technology space
With experience in trade shows, conferences, roadshows, workshops, webinars, executive roundtables and more.
Understanding of Account-Based Marketing principles and tactics with demonstrable examples of putting them into practice
Proven Salesforce & Marketo expertise
setting up campaigns, building emails, creating reports, understanding leads vs contacts, etc.
An ingrained sense of accountability for your programs and being wired to operate at a fast pace with a sense of urgency
Excellent English written and verbal communication
Ability to plan and deliver against hard deadlines, and manage several projects at one time in an effective manner

Fostering a diverse, welcoming and inclusive environment
Flexible work arrangements
Professional development opportunities
Empowering all Relics to achieve professional and business success through a flexible workforce model

Regional Marketing Manager

Key skills