Own High-Scale Growth
Plan, launch, and scale multi-channel UA campaigns across Google Ads, Apple Search Ads, Meta, TikTok (AppLovin is a strong plus)
Manage and optimize $1,000,000+ monthly ad spend with a strong focus on ROAS and LTV
Lead Creative Strategy
Define creative hypotheses, write clear briefs, and analyze creative-level performance
Work closely with designers and video teams to iterate fast and scale winning creatives
Master the Funnel
Optimize the full acquisition journey: ad → store → onboarding → paywall → subscription
Partner with Product to improve conversion, retention, and monetization
Data-Driven Scaling
Use Singular / Adjust, SKAN metrics, cohorts, and LTV models to guide decisions
Turn complex datasets into clear, actionable growth insights
Platform & Partner Management
Work directly with Google, Meta, TikTok, and Apple account teams
Unlock scale, solve complex issues, and gain access to betas and new opportunities
Experiment Relentlessly
Test new channels, geographies, audiences, bidding strategies, creatives, and formats
Continuously search for the next growth lever

Proven UA Experience
5+ years managing high-volume UA campaigns for mobile apps (iOS & Android)
High-Budget Ownership
Demonstrated experience managing $1,000,000+ monthly ad budgets with clear scaling and profitability results
Multi-Channel Expertise
Hands-on experience with Google Ads, Apple Search Ads, Meta, TikTok
AppLovin experience is a strong plus
Strong Technical Foundation
Deep understanding of SKAN, mobile attribution, and performance marketing fundamentals
Web-to-App experience is a bonus
Data-Driven & Strategic
Comfortable analyzing large datasets and turning insights into execution
Creative Mindset
Strong creative strategy background with a performance-first approach
Language
Fluent in English

User Acquisition Manager – Mobile

Key skills