Plan, build, launch, and optimise Google Ads campaigns across Search, Performance Max, Display, YouTube, and Demand Gen.
Manage and execute Meta Ads (Facebook & Instagram) campaigns as a secondary channel, including audience strategy, creative testing, and performance optimisation.
Allocate and manage monthly media budgets ($10K–$250K+) across multiple accounts, platforms, and markets (AU, US, NZ).
Develop bidding strategies, audience segmentation, ad copy testing, and landing page recommendations to drive measurable performance.
Ensure campaigns comply with Google’s Therapeutic Goods Advertising (TGA) policies and, where applicable, AHPRA advertising guidelines.
Monitor and adapt campaigns in response to regulatory or platform policy changes.
Deliver clear, actionable performance reporting to stakeholders and clients.
Collaborate with creative, content, and web teams to optimise full-funnel conversion performance.
Stay updated on Google Ads platform changes, beta features, and emerging best practices.

5+ years of hands-on Google Ads management experience.
Proven experience managing monthly media spends between $10K–$250K+.
Strong knowledge of TGA ad policies for restricted healthcare/therapeutic verticals.
Experience running campaigns in AU, US, and/or NZ markets with understanding of regional nuances.
Deep proficiency in Google Ads campaign types: Search, PMax, Display, YouTube/Video, and Demand Gen.
Hands-on experience with Meta Ads (Facebook & Instagram).
Strong analytical skills with experience in GA4, Looker Studio, and Excel/Sheets.
Excellent attention to detail, especially around compliance and budget management.

Paid Media Specialist

Key skills