Key skills
CRMCommunicationSales
About this role
Role Overview
- As CRM Manager (m/f/d), you are responsible for our email communication (from creative newsletter campaigns to automated flows).
- You combine copy, customer understanding, design and performance to ensure every email is relevant, engaging and effective.
- Develop and implement our CRM & email strategy (from campaigns to flows).
- Build segmentation and personalization along the customer journey.
- Analyze KPIs (open rate, CTR, conversion) and derive concrete optimizations.
- Create high-performing emails (copy, structure, simple designs).
- Improve and optimize flows (e.g., welcome, retention, abandoned cart).
- Work closely with other departments (e.g., Marketing, Executive Management and Customer Care).
Requirements
- 3–4 years of experience in CRM / email marketing
- Experience with Klaviyo is a plus but not required
- Experience working with a CRM/email marketing tool
- Strong copywriting skills (sales-driven and educational)
- Confident working with data and KPIs
- Experience with tools such as Canva, Slack, Notion
- Fluent in German and good command of English
- We are not looking for a pure newsletter creator but someone who thinks strategically about CRM, works in a data-driven way, and understands performance.
Benefits
- A long-term opportunity at a fast-growing health/food scale-up
- Collegial teamwork in a positive working environment
- Flat hierarchies
- Fair compensation
- Varied and interesting work
- Scale-up atmosphere: work closely with a dynamic, highly motivated team
- Opportunities to participate in cross-functional company development
- Employee events (when possible)
- Networking at various events and appointments, including with Judith Williams