Paid Media Supervisor

Role Overview

• Successful end-to-end management & strategic oversight of designated paid media accounts.
• Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations.
• Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction.
• Manage a small team of 1-2+ Media Managers (growing larger over time), delegating tasks & working to develop their strategic & technical skillsets.
• Work with Account Managers & the Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success.
• Actively works to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts.
• Continually work to learn new strategies, test new platforms & expand the business’ paid media offerings.
• Function as the primary point of contact both internally & externally for all ‘owned’ accounts, responsible for pacing & performance of accounts.
• Responsible for generating reports, writing insights & communicating with the client for designated accounts.
• Responsible for the ongoing maintenance of held accounts, including but not limited to optimizations, structural updates, bidding methodologies, conversion types, and copy revisions.
• Full ownership of Paid Media strategy for assigned accounts, working with the Media Director as needed.
• Responsible for strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives).
• Responsible for designing & deploying tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc).
• Responsible for continual testing, verification & improvement of full-funnel structures.
• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.
• Other applicable or related duties as assigned.

Requirements

• 6-10+ years of Paid Media experience
• Experience managing multiple paid media accounts with budgets ranging between $100K-$1MM per month.
• Experience driving paid media strategy, project road maps, media plans, competitive research, testing, and measurement frameworks for clients across multiple media channels.
• Experience in campaign management & strategy across multiple platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display, and Social (LinkedIn, TikTok, etc. are a plus).
• Experience with full funnel strategy, video, and lead generation.
• Experience with Google Analytics, GTM, conversion, and optimization strategy (GA4 knowledge a plus).
• Ability to write ad copy, guide creative strategy, identify asset requirements, and establish a creative testing cadence.
• Client relationship management experience. Reporting insights, identifying, and optimizing towards client business goals.
• Team management experience.

Benefits

• Base salary paid in USD
• Unlimited Time Off available on day one
• Fully flex work environment: full-remote, in-office, or hybrid
• Healthcare stipend: $50/month to support your healthcare or insurance costs
• National Holidays + 2 Mental Health Recharge Days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives