Responsible for strategic direction of Digital Ads and the marketing analytics intelligence at Ituran.
Measurement of results, generation of insights and management of the performance agency.
Connect data, performance and demand generation.
Ensure all marketing initiatives are made tangible through clear analyses and dashboards.
Focus on generating qualified leads for owned sales channels.
Demonstrate marketing’s impact on business results.

End-to-end view of the funnel (acquisition, activation, engagement, retention and revenue).
Proficiency in marketing, product and performance metrics and ability to understand business objectives and impact metrics.
Hypothesis-driven thinking, rapid testing and continuous learning.
Proficient with GA4, Google Tag Manager and Search Console.
Strategic experience with Google Ads, Meta Ads and programmatic advertising.
Proficient with BI tools and dashboard creation (Power BI, Looker Studio).
Knowledge of CRM and marketing automation (e.g., Emarsys, Marketing Cloud and RD Station).
Advanced Excel/Sheets; basic SQL is a plus.
Bachelor’s degree in Marketing, Business Administration, Engineering, Statistics or related fields.
Postgraduate degree in Data or Market Intelligence is a plus.
Desirable: Prior experience with Emarsys.
Advanced English.
Experience with generative AI platforms and use of autonomous agents, such as Claude Cowork and Code.

Competitive salary
Meal or food allowance
Transportation allowance
Medical insurance (private room accommodation)
Healthtech platform
Dr. Alper
Dental plan
Pharmacy assistance
TotalPass: partnership with gym network
Education assistance (some rules apply)
Career development opportunities: online learning and corporate education programs
Partnerships with educational institutions offering course discounts
Quality of Life Program
Qualituran

Growth Marketing Specialist, Data

Key skills