Senior Manager, Email Marketing

Role Overview

• Plan, build, and deploy all outbound fundraising, cultivation, and stewardship emails. Including newsletters, appeals, match campaigns, Giving Tuesday, and year-end drives.
• Manage automated journeys and triggered flows (e.g., welcome series, new donor onboarding, monthly donor onboarding, lapsed donor reactivation).
• Maintain a master content and deployment calendar to coordinate cross-functional needs (development, programs, advocacy, events).
• Ensure consistent voice, tone, and messaging aligned with JED’s mission.
• Develop and execute strategies to grow JED’s email list through website opt-ins, lead generation campaigns, partnerships, and events.
• Manage audience segmentation and personalization strategies to deliver relevant, timely messages.
• Monitor and improve list hygiene, deliverability, and compliance with CAN-SPAM, CCPA, and other regulations.
• Develop clear and concise creative briefs for designers, writers, and external partners to ensure alignment on goals, messaging, and desired outcomes.
• Translate campaign objectives and fundraising strategies into compelling email concepts, ensuring copy and design reflect JED’s brand voice and emotional resonance.
• Review creative assets with an eye for conversion optimization, accessibility, and mobile responsiveness.
• Maintain a library of high-performing creative elements and share insights across the team to inform broader fundraising and engagement efforts.
• Use A/B and multivariate testing for subject lines, content, calls-to-action, send times, and segmentation to maximize engagement and conversions.
• Continuously analyze KPIs (open rates, CTR, conversion rates, revenue per send, unsubscribe rates) and apply insights to future sends.
• Collaborate with digital ads and web teams to align messaging and improve donor journeys across channels.

Requirements

• 3–5+ years of hands-on email marketing experience; e-commerce or direct-to-consumer marketing experience a plus.
• Expertise in direct response marketing and digital fundraising is essential, with a proven ability to craft compelling asks that drive immediate action and donor conversion.
• Proven track record of managing complex email calendars and automated flows that drive measurable revenue growth.
• Strong grasp of segmentation, personalization, deliverability, and list hygiene.
• Must be data-driven and highly analytical, with demonstrated ability to translate performance data into actionable insights.
• Experience with Campaign Monitor required; familiarity with FundraiseUp and Salesforce preferred.
• Strong project management skills and attention to detail.
• Excellent writing and editing skills with ability to adapt tone for different audiences.
• Passion for youth mental health, suicide prevention, and JED’s mission.

Benefits

• Job Benefits