Serve as a key partner to the international Go-To-Market team, delivering data-driven insights to inform strategy and optimize in-market performance.
Lead the continued expansion of brand health tracking programs across international markets.
Collaborate with Data Science and Analytics to scale awareness forecasting models for setting company OKRs, and Media Mix Modeling (MMM) to optimize global media spend.
Adapt Oura’s proprietary consumer segmentation for global markets, identifying market sizing and key cultural nuances for key target audiences and Ideal Customer Profiles (ICPs).
Conduct message and claims testing to identify marketing claims that resonate most for international audiences.
Monitor global shifts and cultural trends to identify and capitalize on emerging consumer behaviors.
Scale path-to-purchase research internationally to drive growth across global retail and D2C channels.
Synthesize retail platform and point-of-sale (POS) data to inform localized channel strategies.
Partner with the localization team and internal stakeholders to scale research capabilities and tooling globally.
Leverage methodologies that balance scientific rigor with speed.

7+ years of experience in consumer insights or market research, preferably at a tech-enabled health/wellness company or a global research agency.
Experience influencing executive level decision-makers and presenting to people at all levels of the organization with varying levels of data literacy
Strong experience in both qualitative and quantitative research methodologies, including survey design, focus groups, user interviews, consumer segmentation, message testing, MaxDiff, data analytics, behavioral data, and user interviews, across EMEA and APAC.
Strong proficiency with platforms like Quantilope, SurveyMonkey, SPSS, and Excel.
Comfort with ambiguity and the ability to find creative solutions in a fast-paced environment.
Desire to succeed in an innovative and entrepreneurial environment: intellectual curiosity, proactive self-starter attitude, and high integrity.

Manager, Consumer Insights – International

Key skills