Own and scale paid acquisition campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, YouTube, and emerging digital channels
Manage acquisition budgets with clear focus on CAC, conversion rates, activation, retention, and ROAS goals
Build, optimize, and improve landing pages, onboarding funnels, retargeting systems, and conversion journeys
Execute rapid experimentation across creatives, messaging, audience segmentation, bidding strategies, and funnel optimization
Analyze campaign performance, attribution data, and user behavior to identify scalable growth opportunities
Collaborate with product, design, and content teams to improve acquisition efficiency and user activation outcomes
Monitor and optimize marketing performance metrics including CTR, CPA, CAC, retention, and LTV
Implement and manage event tracking, pixel integrations, and attribution systems for accurate campaign measurement
Conduct A/B testing across ads, landing pages, onboarding flows, and user journeys to improve conversion performance
Develop growth strategies and contribute to broader go-to-market initiatives
Build dashboards, generate performance reports, and present actionable insights to leadership
Stay updated on emerging trends, ad platform changes, growth frameworks, and digital marketing best practices
Continuously test new channels, creative formats, and acquisition approaches to unlock scalable growth

3+ years of hands-on experience in performance marketing and paid acquisition
Strong expertise in managing campaigns across Google Ads, Meta Ads, TikTok Ads, and other paid channels
Proven experience handling acquisition budgets and driving measurable growth outcomes
Strong analytical mindset with experience using data to optimize campaigns and funnels
Hands-on experience with tools such as GA4, Mixpanel, Amplitude, Segment, and attribution platforms
Strong understanding of conversion funnels, user acquisition strategies, and growth marketing principles
Experience with A/B testing, pixel implementation, event tracking, and campaign attribution
Ability to independently execute campaigns end-to-end with minimal supervision
Comfortable working in startup environments with high ownership and evolving priorities
Strong communication, collaboration, and problem-solving skills
Ability to balance creative thinking with performance-focused execution
Experience marketing consumer products or product-led SaaS offerings is a strong advantage
Passion for experimentation, rapid learning, and scaling high-growth products

Founding Performance Marketer

Key skills