Design and conduct market and customer studies (quantitative and qualitative) to generate actionable insights and support decision-making
Collect, combine, and analyze data from diverse sources to validate hypotheses, identify trends, and uncover opportunities
Produce clear, structured recommendations by transforming complex information into value-added deliverables for stakeholders
Communicate and promote the voice of the customer and the market by presenting analytical results in accessible communications and presentations tailored to different audiences
Prepare in-depth analytical reports on various strategic issues (customer experience, marketing performance, market evolution, etc.)
Serve as an advisor to teams and partners on marketing research, data use, and insights interpretation

Bachelor's or Master's degree in marketing or another relevant field
Minimum of five years of relevant experience
Strong analytical skills and ability to interpret results
Ability to simplify and communicate research and ideas verbally to a range of audiences in a concise and engaging manner
Strong ability to synthesize information
Customer-oriented mindset
Knowledge of the Qualtrics Voice of the Customer tool is an asset
Familiarity with statistical tools such as SPSS or R is an asset
Knowledge of the insurance industry is a plus
Fluency in French, both spoken and written, and functional proficiency in English, both spoken and written

Market Intelligence Consultant

Key skills