Digital Platforms Analytics Specialist

Role Overview

• Develop & Manage Analytics – Define, document, and implement analytics requirements, translating business objective and KPIs into actionable schema-level specifications, ensuring accurate tracking and reporting through Adobe Analytics and Adobe Launch.
• Create Dashboards & Reporting – Build real-time dashboards and scorecards to monitor web performance, mobile app performance, marketing campaigns, and key business KPIs.
• Analyze User Behavior & Performance – Develop digital journey maps, analyze funnel effectiveness, and identify optimization opportunities to enhance user experience and conversions.
• Provide Data-Driven Insights – Deliver actionable recommendations to leadership, digital product teams, business lines, and marketing stakeholders to drive informed decision-making.
• Optimize Digital Experiences – Identify growth opportunities through data modeling, A/B testing insights, and user experience analysis.
• Support KPI Strategy & Business Goals – Advise stakeholders on measurement strategies and ensure alignment with business objectives.
• Maintain and evolve the organization’s data dictionary, manage variable lifecycle and expiration, and configure processing rules to ensure accuracy and governance across report suites.
• Design validation scenarios and leverage debugging tools to detect data transmission errors and implementation gaps.
• Enhance Cross-Functional Collaboration – Work with Product, Marketing, IT, and external vendors to optimize analytics platforms and improve data capabilities.

Requirements

• Bachelor’s degree in Computer Science, Management Information Science, Business Administration, Finance/Accounting, Math, Statistics, or related field or equivalent, applicable experience may be considered in lieu of degree.
• 3-5 years of relevant experience.
• 3+ years of experience with analytical tools and platforms: Adobe Analytics, Adobe Target, Power BI, BigQuery, SQL, and MS Excel.
• Tableau, Report Builder, and Data Warehouse is a plus.
• Ability to communicate complex scenarios in an understandable manner by developing programs, methodologies, and files for analyzing and presenting data.
• Strong knowledge of the principles and practices of accounting and financial analysis.
• Ability to perform complex data analysis in support of ad-hoc and standing customer requests.
• Strong command of website analytic principles, practices, and tools.
• A strong background in digital technology, online workflow analysis, and ecommerce operations.

Tech Stack

• BigQuery
• SQL
• Tableau

Benefits

• Comprehensive health benefits package.
• Annual Bonus Plan.
• Up to three weeks of paid time off accrued during your first year.
• 401(K) plan with company match up to 7%.
• Professional development opportunities and tuition reimbursement.
• Paid time off to volunteer & company-sponsored volunteer events throughout the year.
• Free AAA Premier Membership.
• Health & Wellness Program.
• Health Concierge Service.
• Health & Life Insurance.
• Short Term/Long Term Disability.
• Up to 2 weeks Paid parental leave.
• 2+ weeks of PTO within your first year.
• Paid company holidays.
• Company provided volunteer opportunities + 1 volunteer day per year.
• Continual learning reimbursement up to $5,250 per year.