Lead or support the end-to-end execution of customer relationship marketing (CRM) strategies
Support the formulation of email marketing strategies and segmentation frameworks
Oversee customer data hygiene and segmentation strategies
Serve as a primary user for marketing automation platforms
Develop advanced KPIs and regular performance reports
Lead thorough QA testing for email campaigns
Collaborate with account and project management teams to define scope

4+ years of full-time experience in digital marketing, advertising, or public relations
Understanding of agency processes and the ability to jump into client work quickly
Progress toward or completion of relevant platform certifications, preferably Salesforce Marketing Cloud
Proficient in Salesforce Marketing Cloud, HubSpot, Marketo, or Pardot
Experience with Salesforce CRM and customer data platforms
Proficient in Google Analytics, Tableau, Microsoft Excel, and Google Search Console
Knowledge of HTML/CSS for email formatting

Freelance Marketing Automation Strategist

Key skills